NDTV looks at startup businesses in India. “Heads Up” is presented by Sharda University, with moderator Natasha Jog.

Natasha Jog looks at “how startups are going to change the India story.”

This is an interesting panel discussion about what startups do.

The moderator says India has the third highest number of business startups in the world. It obviously depends on which startup research you look at. NewsBlaze India’s own research says India is second on the list after USA and ahead of UK, Indonesia, Spain, Brazil, Canada, Italy, Germany, and Nigeria.

Top 100 Startups

Looking at the top 100 ranking business startups, most of the top 100 are in the USA. The highest ranked Indian startup is Freshdesk, at #66, followed by Myntra at #88. In the next 100 are Jabong India at #105, Zomato at #140, Bookmyshow at #185, and Infibeam at #187. [startupranking.com]

At least 18 Indian startups actually got started in the past 16 days, according to startupranking.com.

The Business Startups Panel Discussion

Asked what is the most important thing for a startup to do, Ishaan Gupta, co-founder and CEO of Edukart, says, “I think the most important thing is to get started.”

Gupta says, as an entrepreneur you might do a lot of research, but it may be better, if you believe in it, to just start. “If you have an idea, go out there and start talking to people, figuring out what king of reaction you are getting.”

Shivani Poddar, co-founder of Faballey.com, said, “if you have a great idea at the beginning and that idea doesn’t work, you may want to change it, and it may evolve, depending on how the market is.”

“I think you have to take a leap and figure it out on the way down,” Albinder Dhinsa, co-founder, Grofers.

Aashutosh Chaudhari, co-founder and Vice President, Sports365 said, “I think it’s a function of opportunity costs… When we started out, we had to make a lot of sacrifices, so we set timelines …. we said, let’s give it a shot for 24 months … we put on conditions and said, in 12 months, we want to have done A,B,C,D … We found, at the end of 12 months, that we hadn’t done all those things, but we planned for the next 12 months.”